Social networking is no longer a cliché. It has moved beyond the Gen-X angst filled online community spaces such as MySpace, Orkut, Hi5 to more business-oriented websites such as LinkedIn and Yelp!. Currently, social networking websites are offering a tremendous amount of opportunities for small entrepreneurs to reach out to their prospective customers and build a successful business.

Social networking to benefit your business may sound like a crazy idea, but trust us, it’s a sure way to increase visibility, create a reputation, and build credibility over the internet. The first thing you need to know is where to begin. The two most popular business social networking sites are:

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